AOL buys Bebo for $850m

It’s official. After several rumours, AOL today announced the buyout of social-network-giant Bebo for $850m.

AOL says it wants to extend its reach in Social Media and sees Bebo as a attractive addition to AOL owned AIM and ICQ messaging services.

After buying companies like AdTech, buy.at, Lightningcast and Third Screen Media, this is another pretty big acquisition for AOL as they are planning to move away from the classical ISP-company to an internet-based company.

Bebo is pretty popular in the UK, Ireland and New Zealand and stacks up to 40Million Members ranking 2nd after Facebook in the UK.

Quite a nice sum, but if you think about how much money Zuckenberg is asking for Facebook, it seems like a pretty nice deal for AOL.

If you take $850m / 40m Users you’ll get $21.25 paid per user. Now that got me thinking… If every affiliate program would pay me half of that per free user, I’d be in the bahamas right now ;-)

Talk about Bubble2.0.

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