Google “Leaks” AdWords Data

Between playing GTA IV, partying, watching&playing Football (soccer for you US-guys), going to school and working, I finally found some time again to post something for my beloved readers :-P

But finally, I have something postworthy for you guys.

Take a look at this screenshot that was found on an dutch internet marketer forum today.

If you take a look at this screenshot, you will notice some strange information bellow the sponsored results.

Under the sponsored AdWords advertising, which is obviously provided by google itself, you can find a Pscore, a mCPC and a thresh.

Well, I guess I do not have to ask you for what mCPC probably stands for. But I’d rather ask you guys about that “Pscore” and “thresh” numbers. What could Google be trying to rate with these numbers?

Other people also have reported the same phenomenon. And this doesn’t seem to happen only on adwords-related search querries.

Are some of you also experiencing this kind of behaviour while searching at google?

 

2 Comments

  1. Posted April 29, 2008 at 12:44 pm

    ‘tresh’ in your body should read ‘thresh’ which is short for ‘threshold’

  2. Posted April 29, 2008 at 1:25 pm

    Thanks! Fixed.

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